From Efficiency Optimizer to Experience Expander
Shifting from speeding things up to deepening meaning and engagement.
Focus: Deepening meaning, reflection, and engagement.
Modern design has idolized speed and convenience. We have been taught to eliminate friction, reduce steps, and optimize for the quickest path to completion. Designers are told that “good design doesn’t make you think,” but frictionlessness can start to feel like meaninglessness.
Experience expanders create opportunities for depth, reflection, and engagement. They see beauty in the cracks and design for moments that enrich rather than accelerate. Rather than focusing solely on outcomes or efficiency, they help people engage fully with transitions, decisions, and experiences that shape their lives.
