Explore DesignShifts

Here, you’ll find the DesignShifts we’re exploring both in theory and in practice. Each topic explores Shifting the posture, power, perspective, practice, and the purpose of design.

DesignShift: From Architects of Distraction to Stewards of Attention

DesignShift: From Architects of Distraction to Stewards of Attention

The world is on fire, and our interfaces are still asking people to “swipe to buy.”

For decades, we, designers have been the architects of distraction. We've optimized for convenience, for frictionless experiences, for the path of least resistance. “Good design,” we’ve said, “doesn’t make you think.”

But in an age of interconnected crises—ecological collapse, social fragmentation, and spiritual emptiness—we must ask ourselves:

  • What if the ease we've designed for has made it too easy to ignore what demands our attention?

  • What if the design we've celebrated has accelerated our collective crisis?

  • What if the metrics we've optimized for have measured everything except what truly matters?

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DesignShift: From Artificial to Authentic
Knowledge, Nature, Complexity Ida Persson Knowledge, Nature, Complexity Ida Persson

DesignShift: From Artificial to Authentic

I pasted an Oscar Wilde quote into Notion the other day. As soon as I did, the Ai symbol popped up with the “improve writing” suggestion.

I didn’t click it, but it made me think…If Oscar Wilde was alive today, would he too have been lured to change his words with Ai? Would he have trusted Ai more than his creative intuition?

Ai would most likely have edited Wilde's voice and words by removing “unnecessary” words and simplifying sentences. But would it have been an improvement? If his work is no longer in his voice, how can we say it’s better?

DesignShift: from artificial to authentic

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DesignShift: From Solving For Symptoms to Changing Systems
Powershift, Complexity Ida Persson Powershift, Complexity Ida Persson

DesignShift: From Solving For Symptoms to Changing Systems

“To expect ourselves to change without changing the environment in a dopamine overloaded world is to expect ourselves not to be human.”

Recently I listened to the podcast "The Path to Enough" where the Psychiatrist Anna Lembke discussed the addictive nature of our devices and how our behaviors are influenced by the environment we find ourselves in. As a designer passionate about designing for real human needs, this quote hit home for me.

DesignShift: What if… rather than solving for individual symptoms, we started changing the system that is actually holding us back? What if we designed environments are actually conducive to being human?

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DesignShift: From Answers to Questions
Exploration, Complexity, Change Ida Persson Exploration, Complexity, Change Ida Persson

DesignShift: From Answers to Questions

How many times have you been in a conversation that’s started with a question, and ended with: “Huh, I don’t know the answer. Let me Google that (or ask ChatGPT).” We grab our phones. Find AN answer. And feeling like we’ve gotten what we needed, it’s the end of the discussion. Next topic. Moving on. The internet has given us so much when it comes to access to information. Answers to nearly every question we could ever imagine are at our fingertips.

However, lately I’ve started to realize that the thing we need is not answers, but rather opportunities to be with the questions.

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DesignShift: From Glorifying Simplicity to Holding Complexity
Complexity Ida Persson Complexity Ida Persson

DesignShift: From Glorifying Simplicity to Holding Complexity

If we want to move from designing things to designing change, rather than simplifying the complex, we must find ways to hold and be with the complexity that exists around us and inside of us. Rather than rushing to fix, solve, or clean up, we must embrace contradictions and tensions as essential parts of the design process.

DesignShift: From Glorifying Simplicity to Holding Complexity.

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DesignShift: From Frictionless to Frictionful
Relationships, Complexity Ida Persson Relationships, Complexity Ida Persson

DesignShift: From Frictionless to Frictionful

Good design is frictionless, right?

Designers quickly learn that friction = bad. We spend most of our time trying to remove friction in order improve experiences. However, is this desire for — or should I say obsession with — frictionlessness always a good thing? Can friction actually enrich experiences?

DesignShift: From Frictionless to Frictionful.

Last weekend while hiking up a mountain, Molly Oberholtzer and I started talking about friction and design. She said this:

“We spend so much time making things frictionless, but by making it frictionless we make it forgettable. Friction is often the most memorable part.”

“When you learn that you can handle some friction, you realize you can handle even more. By always trying to reduce even small amounts of friction, we take away our own power to handle hard things.”

Her reflections made me think... As designers, how can friction help us create more memorable experiences? How can it help us do hard things?

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Let’s shift together

No one knows it all. Together we know a lot. See a Shift that aligns with your current work or passion? What to co-write a shift or host a collaboration session? I would love to connect.