Explore DesignShifts

Here, you’ll find the DesignShifts we’re exploring both in theory and in practice. Each topic explores Shifting the posture, power, perspective, practice, and the purpose of design.

DesignShift: From Architects of Distraction to Stewards of Attention
Knowledge, Complexity, Powershift, Collective, Self Ida Persson Knowledge, Complexity, Powershift, Collective, Self Ida Persson

DesignShift: From Architects of Distraction to Stewards of Attention

The world is on fire, and our interfaces are still asking people to “swipe to buy.”

For decades, we, designers have been the architects of distraction. We've optimized for convenience, for frictionless experiences, for the path of least resistance. “Good design,” we’ve said, “doesn’t make you think.”

But in an age of interconnected crises—ecological collapse, social fragmentation, and spiritual emptiness—we must ask ourselves:

  • What if the ease we've designed for has made it too easy to ignore what demands our attention?

  • What if the design we've celebrated has accelerated our collective crisis?

  • What if the metrics we've optimized for have measured everything except what truly matters?

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Let’s shift together

No one knows it all. Together we know a lot. See a Shift that aligns with your current work or passion? What to co-write a shift or host a collaboration session? I would love to connect.